Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible.

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Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible.

Which automated bidding strategy should she use in her campaign?

  1. Target return on ad spend (Target ROAS)
  2. Maximize clicks
  3. Maximize conversions
  4. Target impression share

Maximize clicks

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Ajay

My Name is Ajay, I have 10 Yrs Hands-on experience - 15+ millions visits/Month from Google. Good at scaling SEO traffic from Zero to Millions using all white hat proven SEO methods. Acquired 1 million visits from organic through Google in less than 15 months. I have an extensive knowledge about Google algorithms that how they and work and which sites will get penalised etc.