Google Analytics is a powerful tool that empowers businesses and individuals to understand their online presence better. To master this platform, many enthusiasts opt for the Google Analytics Certification Exam. This certification not only showcases your proficiency in Google Analytics but also enhances your credibility in the digital marketing landscape. In this article, we’ll delve into some key aspects of the Google Analytics Certification Exam and provide insights into answering it successfully.
The Google Analytics Certification Exam is designed to test your knowledge of Google Analytics features, functionalities, and best practices. It covers a range of topics, including but not limited to:
- Fundamentals of Google Analytics: Understanding the basic concepts, terminology, and the structure of Google Analytics is crucial.
- Setting up Google Analytics: Configuring accounts, properties, and views to gather accurate data.
- Collecting Data with Google Analytics: Learning how data is collected, processed, and reported within the platform.
- Processing and Configuration: Understanding filters, goals, and e-commerce tracking to tailor Google Analytics to specific business needs.
- Conversion and Attribution: Analyzing user behavior, attribution models, and conversion tracking for effective marketing strategies.
Use CTRL + F or Find the Question and Answer
Google Analytics Certification Exam Answers
1. If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?
- As sessions
- As views
- As events
- As hits
Answer: As events
2. You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker.
Who can see this new path exploration, by default?
- Anyone in your property can access it in read-only mode.
- Anyone in your property can access it and make edits.
- Only you can see it, but you can share it with the other users of the property in read-only mode.
- Only you can see it, but you can share it with the other users of the property for them to make edits.
Answer:Only you can see it, but you can share it with the other users of the property in read-only mode.
3. You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example.
In this report, which of these is a “metric” in Google Analytics?
- How many users were on mobile phones
- The device types, desktops and mobile phones
- Where users came from before reaching your site
- The date range setting for the last 30 days
Answer:How many users were on mobile phones
4. In which of these situations could you use the Engagement overview report in Google Analytics?
- You’re interested in seeing which pages on your site are getting the most traffic.
- You’re interested in monitoring user activity as it is happening on your site.
- You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
- You’re interested in seeing where users are coming from before landing on your website.
Answer:You’re interested in seeing which pages on your site are getting the most traffic.
5. You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?
- One property with one web data stream for your website and one app data stream for your app
- One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
- One property with a web data stream for your website and one property with an app data stream for your app
- One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
Answer:One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
6. You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?
- Google Ads
- Firebase SDK
- Google Marketing Platform
- Website tag
Answer:Firebase SDK
7. You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as conversions, and create a new audience for those users who signed up.
Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?
- Advertising
- Admin
- Configure
- Explore
Answer:Configure
8. You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement.
Which section of your Google Analytics property contains this?
- Reports
- Configure
- Advertising
- Explore
Answer:Explore
9. Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage.
When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?
- Modify event
- Create event
- Mark event as conversion
- Import event
Answer:Create event
10. If you managed a blog that featured multiple different writers, what could you use to report the relevant writer’s name on each article page?
- Custom user parameter
- Custom metric
- Custom table
- Custom dimension
Answer:Custom dimension
11. Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app.
Which of these should you use for these insights?
- Universal Analytics properties
- Google Optimize
- Google Analytics 4 properties
- Google Marketing Platform
Answer:Google Analytics 4 properties
12. You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video.
Which of these choices is a “user property” collected by Google Analytics?
- How many users opened the page containing the video on your site
- The language preference of users watching the video on your site
- How many users watched the video on your site
- Name of the video users can watch on your site
Answer:The language preference of users watching the video on your site
13. Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touch points?
- Data-driven
- Last click
- First click
- Time decay
Answer: Data-driven
14. You want to start collecting and reporting insights in Google Analytics for your website.
What do you need to implement in order to start collecting and sending this data to Google Analytics?
- Firebase SDK
- Analytics tag
- Google Ads
- Analytics SDK
Answer:Analytics tag
15. When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?
- User-ID
- Google signals
- Google Search Console
- Google Ads
Answer:Google signals
16. You’ve been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google Analytics servers?
- Measurement Protocol
- Data import
- HTTP request
- Modify event
Answer:Measurement Protocol
17. You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?
- Funnel exploration
- Model comparison
- Conversion paths
- Segment overlap
Answer:Model comparison
18. You want to know how various ads you’ve placed work together on the path to conversions.
Where in your Google Analytics 4 property can you find the “Conversion paths” report?
- Explore
- Advertising
- Reports
- Configure
Answer:Advertising
19. Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?
- Roll-up properties
- Sub properties
- Data streams
- Organizations
Answer:Sub properties
20. You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight to which of these is driving the most new customers and the most conversions.
Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?
- Event name
- Google Ads campaign
- Page title
- Default channel grouping
Answer:Default channel grouping
21. You have already set up your web data stream and data is flowing into your Google Analytics property from your website.
You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
- Events from your mobile app can be combined with your existing website data
- Events can be associated with signed-in users to enable cross-device reporting
- Additional events are collected from your website without you needing to change your website’s code
- Conversion reporting for the web data stream uses machine learning to distributes credit across channels
Answer:Additional events are collected from your website without you needing to change your website’s code
22. Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
- Time decay
- Position-based
- Linear
- Data-driven
Answer:Linear
23. When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?
- Google Ads can use these conversions to see industry benchmarking data
- Google Ads can use these conversions to generate new keyword ideas
- Google Ads can use these conversions to optimize your bids for ad placements
- Google Ads can use these conversions to adjust and optimize your ad copy
Answer:Google Ads can use these conversions to optimize your bids for ad placements
24. When you’ve enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?
- That data will only be available in the Reports and Explore sections
- That data will only be used for measurement purposes
- That data will only be available in the Advertising section
- That data will only be used for audiences in Google Ads
Answer:That data will only be used for measurement purposes
25. You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery.
What Analytics properties are able to export data to BigQuery?
- Only Standard properties in GA4 or Universal Analytics
- Only Analytics 360 properties in GA4 or Universal Analytics
- Standard or Analytics 360 properties using Universal Analytics
- Standard or Analytics 360 properties using GA4
Answer:Standard or Analytics 360 properties using GA4
26. What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?
- Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
- Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
- Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.
- Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.
Answer:Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.
27. What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?
- Google Optimize
- Search Console
- Google Ads
- Search Ads 361
Answer:Search Console
28. Users are finding and visiting your website from a variety of different places, including search engine results and social media.
Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?
- Engagement
- Acquisition
- Monetization
- Demographics
Answer:Acquisition
29. What model represents the hierarchical structure of a Google Analytics account?
- Data stream > Account > Property
- Account > Property > Data stream
- Property > Data stream > Account
- Property > Account > Data stream
- Property > Account > View
- Account > Property > View
- View > Account > Property
- Account > View > Property
Answer:Account > Property > Data stream & Account > Property > View
30. What data does the Realtime report show?
- Events that took place within the last 8 hours
- Events that took place within the last 30 minutes
- Events that took place within the last 60 minutes
- Events that took place within the last 12 hours
Answer:Events that took place within the last 30 minutes
31. What can you do with audience triggers?
- Create new audiences based on specific events that are triggered
- Create new events based on an audience rule being satisfied
- Create new events based on existing event parameters
- Create new audiences based on predictive metrics
Answer: Create new events based on an audience rule being satisfied
32. Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?
- Conversion events
- Conversion modeling
- Conversion paths
- Conversion window
Answer: Conversion modeling
33. Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?
- Consent Mode
- Data retention period
- Disable data collection
- IP address settings
Answer:Data retention period
34. You want to see the steps your users take toward a key conversion.
Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?
- Segment overlap
- Free form
- Funnel exploration
- Cohort explorations
Answer:Funnel exploration
35. When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?
- Audiences in Google Ads can be used to see industry benchmarking data
- Audiences in Google Ads can be used to target ad campaigns
- Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
- Audiences in Google Ads can be contacted for customer research
Answer: Audiences in Google Ads can be used to target ad campaigns
36. You work for an online vintage clothing retailer and store data about each of your sales items offline.
Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?
- Measurement Protocol
- Data import
- Modify event
- HTTP request
Answer: Data import
37. If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?
- Audience triggers
- Device-ID
- User-ID
- Predictive audiences
Answer: User-ID
38. You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen.
What should you mark these events as in your Google Analytics 4 property?
- Custom events
- Conversion events
- Goals
- Recommended events
Answer: Conversion events
39. If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?
- You create an audience of users who started checking out but didn’t complete the purchase
- You create an audience of users who are likely to purchase in the next seven days
- You create an audience of users who made a purchase in the last 30 days
- You create an audience of users who added items to their purchase wishlist
Answer:You create an audience of users who are likely to purchase in the next seven days
40. You have an event on your website that triggers when users watch a video.
Which of these is an example event parameter?
- How many users viewed a video on your site
- Name of a video watched on your site
- The devices users are on when watching a video on your site
- How many users opened the page containing a video on your site
Answer: Name of a video watched on your site
41. If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?
- Data streams
- Roll-up properties
- Subproperties
- Organizations
Answer: Roll-up properties
42. Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?
- Google Optimize
- Firebase
- Search Console
- Modify event
Answer:Google Optimize
43. You’re asked to set up a data stream in accordance with setting up Google Analytics.
What is a data stream?
- A data stream lives within an account and is the container for the data you collect from your apps and sites
- A data stream lives within Explore and, once defined, can be added to any exploration
- A data stream lives within Reports and lets you segment and compare your data
- A data stream lives within a property and is a source of data from your app or website
Answer: A data stream lives within a property and is a source of data from your app or website
44. You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format.
Which exploration technique should you use?
- Funnel exploration
- Segment overlap
- Free form
- Cohort explorations
Answer:Free form
45. If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
- Product
- Event
- User
- Session
Answer:User
46. You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days.
In this report, what is device type?
- A user
- A metric
- An event
- A dimension
Answer: A dimension
47. You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?
- Admin
- Reports
- Explore
- Configure
Answer: Reports
48. You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property.
Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?
- Admin
- Configure
- Advertising
- Explore
Answer: Admin
49. What is something you can do with your data when you export your Google Analytics data to BigQuery?
- You can use conversions for ad campaign bidding, and audiences to target ad campaigns
- You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
- You can use audiences to target website experiments and test variants of your web pages
- You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
Answer: You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
50. How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?
- 7
- 35
- 60
- 14
Answer: 35
Are Exam Answers Available Online?
It’s essential to approach the certification with integrity. While some may attempt to find exam answers online, relying on your knowledge and understanding will not only benefit you during the exam but also in real-world scenarios.
How Many Questions Are There?
The exam typically consists of 70 questions that need to be answered within a 90-minute timeframe. Time management is crucial, so practice answering questions efficiently.
Conclusion
The Google Analytics Certification Exam is a valuable asset for anyone looking to establish themselves in the digital marketing field. By investing time in preparation, understanding the core concepts, and staying updated, you can confidently tackle the exam and earn your certification. Remember, the knowledge gained in the process will not only lead to success in the exam but will also contribute to your expertise in utilizing Google Analytics to its full potential. Good luck on your certification journey!
