CPC Calculator

Calculate your Cost Per Click, find the budget for a target number of clicks, or forecast how many clicks your budget will generate. Includes industry benchmarks to evaluate your ad performance.

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What Do You Want to Calculate?

Choose your calculation type based on the data you have available.

Total Ad Spend

Total spent on this ad campaign

Total Clicks

Total clicks generated

Total Impressions Optional

Calculates CTR as bonus metric

Platform

Conversion Rate Optional

% of clicks that convert to leads or sales

Conversion Value Optional

Revenue or value per conversion

Target Clicks

How many clicks do you need?

Expected CPC

Your estimated or benchmark CPC

Your Budget

Expected CPC

Estimated CPC based on platform/keyword

Expected Conversion Rate Optional

Conversion Value Optional

Your CPC

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CTR

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Click-through rate

Est. Conversions

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Based on your CR

ROAS / ROI

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Revenue ÷ spend

CPC Benchmarks by Platform & Industry (2026)

Platform	Average CPC	High-Competition CPC	Notes
Google Search	$1–$3	$5–$50+	Varies heavily by industry/keyword
Google Display	$0.30–$0.80	$1–$3	Lower intent, good for retargeting
Meta (Facebook/Instagram)	$0.50–$1.50	$3–$8	Very audience-dependent
LinkedIn	$5–$12	$15–$30+	Premium for B2B targeting
TikTok	$0.20–$1.00	$2–$5	Growing fast, still affordable
Twitter/X	$0.30–$1.50	$3–$8	Real-time interest targeting

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What Your CPC Means

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CPC by Industry (Google Search, 2026)

Industry	Average CPC	Competitive Keywords
Legal / Law	$6–$30	$50–$200+
Finance / Insurance	$5–$20	$30–$100+
B2B SaaS	$3–$12	$15–$60
Ecommerce	$0.50–$3	$5–$20
Healthcare	$3–$10	$20–$50
Education	$2–$8	$15–$40
Travel	$0.80–$3	$5–$15

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How to Reduce Your CPC Without Losing Traffic Quality