Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).

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Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).

Which of the following actions might improve Charlie’s eCTR?

  1. Including keywords in his ad text
  2. Decreasing the bid for the ad
  3. Improving the speed of his website
  4. Cloning the ad multiple times

Including keywords in his ad text

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Ajay

My Name is Ajay, I have 10 Yrs Hands-on experience - 15+ millions visits/Month from Google. Good at scaling SEO traffic from Zero to Millions using all white hat proven SEO methods. Acquired 1 million visits from organic through Google in less than 15 months. I have an extensive knowledge about Google algorithms that how they and work and which sites will get penalised etc.