Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options.

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Continue ReadingMary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options.

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.

Are you looking for Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return…

Continue ReadingViktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65.

Are you looking for A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with…

Continue ReadingA company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65.

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat.

Are you looking for Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat Answer? If yes,…

Continue ReadingQuinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat.

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.

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Continue ReadingMarisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.