Free Ad Tool
CPM Calculator
Calculate Cost Per Thousand Impressions (CPM), find your budget for a target reach, or determine how many impressions your budget will buy. Includes platform benchmarks for Google, Meta, LinkedIn, and more.
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What Do You Want to Calculate?Choose your calculation direction based on what data you have.
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Total amount spent on this campaign
Total times your ad was displayed
How many impressions do you want?
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Expected CPM for your platform/audience
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Actual or estimated CPM for your campaign
Your CPM
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Cost Per Impression
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CPM รท 1,000
Estimated Reach
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Unique people (est. 60% of impressions)
Cost Per Reach
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How much each person reached costs
CPM Benchmarks by Platform (2026)
| Platform | Low CPM | Average CPM | High CPM | Best For |
|---|---|---|---|---|
| Meta (Facebook/Instagram) | $3 | $8โ$14 | $25+ | Consumer brands, DTC |
| Google Display Network | $1 | $3โ$7 | $15+ | Retargeting, broad awareness |
| Google Search | $10 | $20โ$60 | $200+ | High-intent purchase queries |
| $15 | $30โ$60 | $100+ | B2B, professional targeting | |
| TikTok | $4 | $8โ$15 | $30+ | Gen Z, entertainment, DTC |
| YouTube | $3 | $6โ$12 | $30+ | Video storytelling, branding |
| Twitter/X | $2 | $6โ$12 | $25+ | Real-time, news, tech |
| Programmatic Display | $0.50 | $2โ$5 | $12+ | Scale reach at low cost |
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What Your CPM Result Meansโ
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CPM vs. Other Ad Metrics
| Metric | Formula | Best Used When |
|---|---|---|
| CPM | (Spend / Impressions) ร 1,000 | Measuring awareness campaign efficiency |
| CPC | Spend / Clicks | Measuring traffic generation cost |
| CPL | Spend / Leads | Measuring lead generation cost |
| CPA | Spend / Conversions | Measuring purchase or action cost |
| ROAS | Revenue / Spend | Measuring overall campaign profitability |
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How to Lower Your CPM and Improve Reach Efficiency