Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

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Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

  1. To prevent campaigns from becoming “Limited by Budget”
  2. So that seasonal trends can be better identified for each individual marketing objective
  3. So that spend is not reallocated between two different marketing objectives
  4. To avoid any potential keyword duplicates between different marketing objectives

So that spend is not reallocated between two different marketing objectives

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